Sustainability can be defined as providing for the present needs without compromising the needs of future generations to meet theirs.

It is becoming increasingly more vital that companies address the gap between their knowing and doing when it comes to their sustainable business practices.

Whether you are a sustainable startup, an established business looking to adopt more sustainable practices or on an individual level, looking to improve your personal impact on the planet, I will work with you to develop your sustainable strategy and support you as you implement this into your business.

Having worked with a range of sustainable businesses, including hotels and travel businesses worldwide as well as smaller vegan food start-ups, I have seen the positive impact that a move towards sustainability has in one of the fastest growing markets.

Reasons to implement a sustainable strategy:

• Meet consumer demands - it has been proven that consumers are willing to spend more money on a product if it came from a sustainable brand

• Add brand value and a competitive advantage - millennials make up the largest generation of the population and it has been proven that millennials are twice as likely as baby boomers to say they are changing their habits to reduce their environmental impact.

• Increase efficiency - According to McKinsey, a sustainability strategy can affect operating profits by as much as 60%, as well as lowering energy and water intake.

• Attract talent - Nearly 40% of millennials have accepted a job based on a companies sustainability practices and they have even shown to be willing to take a pay cut in order to work at an environmentally responsible company.

• Create new opportunities - Having a strong sustainability position can help companies to tap new markets and expand into existing ones.

Get in touch to find out how we can work together on your sustainable business.